Calvin Broadus, better known as Snoop Dogg, announced that he has partnered with SMAC Entertainment and Little Earth Productions, Inc., a leading manufacturer of licensed fashion accessories and apparel, to create a new pet accessory line.

The company is appropriately named Snoop Doggie Doggs. The line intends to pull inspiration from the entertainer’s lifestyle and will prompt pet owners everywhere to spoil their dogs, as well as their cats.

The Death Row Records owner is launching the pet accessory line before the peak holiday shopping season. Snoop Doggie Doggs merchandise is available exclusively at SnoopDoggieDoggs.com and on through Amazon, with prices ranging from $14.99 to $99.99.. The products from Snoop Doggie Doggs will range in size XS-XL, but the rapper plans to have a “big dog” size as well.