A Black-owned condom company invites you to take action in more ways than one.

Through the power of social media, b condoms has built a tremendously loyal following on Instagram. Currently reigning over Trojan’s and Durex’s U.S. accounts, the revolutionary brand stays active, The New York Times reported.

People are drawn to the company’s teachable, yet explicitly bold content. From oral sex advice to educating about consent, b condoms take pride in its intentional efforts to better sexual health practices and protect the culture.

Morehouse graduate, former attorney, and b condoms founder Jason Panda launched his company in 2011. He created a solution toward not only ending the disproportionate impact of HIV/AIDS and unplanned pregnancy but the lack of ownership and representation in the sexual wellness space.

That ambitious effort is a premium line of PH-friendly, odorless, and vegan condoms. Now available in over 8000 locations, b condoms leans into social media marketing to increase its direct engagement with potential customers.